30 January 2015

CHUCK D ON AFRICAN HIP HOP


CHUCK D ON AFRICAN HIP HOP




Chuck D is an icon of conscious hip hop and a true music revolutionary.  Public Enemy workshop at Red Bull Studios in Cape Town. Chuck D spoke for 2 hours on the state of hip hop and global music culture. He also spoke extensively on the future of (South) African hip hop. 



Chuck D spoke at great length, and in great detail on the music industry and left us with some advice. This is what he had to say:

‎01. Don’t be an ‘Afrimerican’ – don’t copy the US. Be proudly African

02. SA needs an infrastructure that supports local hip hop (DJs / radio / media / blogs)

03. Don’t let corporations (like MTV or Metro FM) dictate your musical / cultural agenda

04. Be accountable for the music you make – words are powerful and have consequences

05. Africa can be a global hip hop powerhouse if it chooses to be. Believe!

06. Embrace indigenous languages – that’s what makes us unique in the world

07. Focus on your live performance – your live show must kick your video’s ass

08. Groups or movements are more powerful than a single person. Be a team. Up your game!

09. Build strong networks in SA, and throughout Africa. Connect the continent

10. Confront difficult issues of race and inequality in South Africa – these are stories people need to hear

REPOST: PIONEER UNIT

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